About this speaker
Nathan has spent his entire career working at B2B SaaS companies in various marketing and strategy roles. After joining Salsify as a Sr. Product Marketing Manager, he was given an opportunity to take on a dedicated competitive intelligence role, starting the organization's first-ever competitive intelligence program.
Over the past two years, Nathan''s launched, scaled, and led Salsify's Global Competitive Intelligence Program, focused on systematically tracking the competitive landscape, running win/loss analysis, and ensuring market-facing teams have the resources they need to compete against the competition.