About this Talk
Too many product marketing and compete teams find themselves in a reactive posture with product. Often, product shows up ready to launch new features that they believe solve customer problems, but may not be meaningfully differentiated from competition.
But you can't afford to wait until launch to start thinking about how your product differentiates from competitors.
In this session, you'll learn how to bring competitive insights further upstream to ensure your team is building products that are actually differentiated - Rather than opening a mystery box when they're ready to launch.